© Philippe Girard for iminhtouch (

As you already know, since launching my blog, I have had the chance to meet so many interesting and talented people. Recently, I had the opportunity to meet the exquisite Alexandra Pfister, Fashion designer and co-founder of the label ASANDRI (special thanks go to John Merlino for setting up the blind date lol).

Seconds after stepping into the ASANDRI boutique in Zurich, I just fell in love with her world even before we were properly introduced! To call the boutique's decor shabby chic is doing it an injustice. Each item and piece of furniture has been lovingly picked and shipped from abroad to be added to a carefully curated interior. The decor is secondary to the collection and shows off the unique clothes and accessories in an equally quirky and glamorous way!

ASANDRI represents a luxurious and sophisticated lifestyle brand for a woman who knows who she is and what she wants: exactly like her founder. In the boutique, you feel back in time. The colors, the furniture, the presentation of the clothes all make you feel like you are in an exclusive made to measure dress fitters in London. The clothes need no introduction they speak for themselves, ASANDRI delivers very feminine and glamorous tailored silhouettes, clothes of exceptional quality and detail in a diverse range of material textures and finishes. Luckily I am a man so I am not torn to choose my favourite piece among the new collection.

If you are looking for elegant sophistication and glamour, don’t wait any longer and visit Alexandra at her Zurich boutique. (

Minh: What is your current state of mind?
Alexandra : happy & greateful 

Minh: What is your greatest extravagance?
Alexandra : ASANDRI (laughs…)

Minh: What is your most treasured possession?
Alexandra: Health…our body is our temple and we must take care of it ! 

Minh: What is the greatest love of your life?
Alexandra: Without a doubt, my partner Stefan for the past 28 years! 

Minh: When and where are you happiest?
Alexandra: Every morning at home… sitting with my two cats and a cup of tea  while enjoying the silence….a pure moment of relaxation before starting the day.

Minh: What do you like most about your appearance?
Alexandra: My eyes…

Minh: What do you most value in your friends?  
Alexandra: Authenticity and honesty.

Minh: What is our favorite occupation?  
Alexandra: To visualize new ideas…

Minh: What is your most marked characteristic?
Alexandra: Optimistic !!!
Minh: Who are your heroes in real life?
Alexandra: Animals…

Minh: What is your favorite city to shop?
Alexandra: New York City !

Minh: What is your favorite spot for holidays?
Alexandra: I have a lot of favorite spots - traveling is my passion - one that is very inspiring is Myanmar - a wonderful country! 

Minh: What is your idea of perfect happiness?
Alexandra: Stay in the present, enjoying the moment !

Minh: What is your motto?
Alexandra: Go with the flow!

Josefstrasse 45
8005 Zürich / Switzerland

DI - FR 12.00 - 18.30
SA      11.00 - 17.00

P +41 (0)79 432 24 06

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